Rob Bartlett Design. Nissan Icons.

Pictogram

& Bespoke Design

A selection of icons taken from the Nissan set.

Nissan Icons

Originally planned as an evolution of Nissan's icon style, this project soon went on to redefine what modern automotive iconography can achieve. Out went the symbols of generic tools and engine parts. In came extensions of the Nissan experience. Icons crafted in the same vein as the vehicles, depicting recognisable, human-centric forms.

An illustration showing how certain angles and visual features were lifted from the in-car symbols and reused in the digital set.

Two before and after symbols, illustrating how I've taken a more human approach to the set. The first icon is for 'Book A Service' which moves away from scredriver and wrench metaphor to a Nissan mechanic holding a clipboard. The second is for '4 Wheel Drive' which moves away from a axel and wheel based metaphor to a Nissan vehicle driving uphill.

Some further reading

Spotify Icons

Iconic symbols for an iconic brand. This is the story of the project as told by Spotify Design.

Nokia Icons

The place I honed my craft as an iconographer and saw my work launched on a billion+ devices.

Other icon sets

A selection of some of the different concepts and styles I’ve developed over the years.