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Two universal styles.
Planet friendly.
UI Ready*.

Collection of icons entitled CARBON. The image contains several different metaphors in a solid icon style

Collection of icons entitled NEUTRAL. The image contains several different metaphors in an outlined icon style

*Available in January 2021

80 individual shapes.
More than a decade in the making.

I’ve spent the past twelve years designing icons for some of the World’s biggest brands. By my reckoning, that’s a good 50,000 icons created to date. Time then to package that knowledge up, and share my expertise.

I have painstakingly pored over the styles above for months. Constantly striving for perfection in terms of consistency, scalability, and weight. As sets, they contain the 80 icons I’m most commonly asked to produce. They include Navigation icons, Media symbols and Global Controls. As for which style to choose? That’s over to you.

What's wrong with regular sets?

Icons are such a powerful tool when it comes to communicating globally. Often, they are the most-interacted-with assets of your brand. Yet, despite this, some brands are still failing to join up their six figure marketing messages with the symbols that they choose.

Tiny icons can be part of something far larger.

I believe that Design has a hugely important role to play in solving the many social, environmental and ethical challenges we face.

For me, this means designing in a Planet-friendly way. I’ve overhauled my studio to reduce the CO2 I produce. I’ve tried to be globally inclusive and gender neutral in terms of the metaphors I’ve used. Where appropriate, I’ve also included a few thought-provoking elements too. For example, the Print icon in my CARBON set features the symbol of a tree. Hopefully, just enough to inspire a tiny pixel-sized pause, prior to sending another large file to print.

I call this ecological-minded system of visual symbols, Econography. Essentially, it's a suite of crafted icons designed to inspire small behavioural changes, simply through their daily use.

You can read more about Econography and the three types of ‘Eco’ I'm applying here.

These aren't just regular assets.

These are the icons I’ve always wanted to produce. And I’ve obsessed over every detail to make these my most high-performing and versatile yet.

Here’s a few key benefits.

Pictogram of a mobile phone and smart watch.

Designed for
digital

Pictogram of a Car icon with the construction lines overlaying it.

Precision
engineered

Pictogram of a pie graph with a tick symbol in the middle.

Rigorously user
tested

Pictogram of an official seal with the words Since 2008 across the middle.

Trusted by global
brands

Pictogram of the head and shoulders of a figure with a heart symbol on top.

Geographically
& gender neutral

Pictogram of a cloud symbol with CO2 written across it, inside a disc with a strikethrough.

Produced in a
carbon neutral studio

Simple pricing plans to match.

I hope the following options are all pretty clear. However, if you do have any questions, please either email the studio
or call +44(0)7779 01 58 58.

Ready To Share

Available January 2021.

£2,500.00

Including VAT

80+ icons in one chosen style.

The icons are 24x24 pixels in size and optimised as individual SVG files.

1 product license.

The icons are permitted for one digital use ONLY. E.g. in app, on desktop, or on web. Please email the studio for further info.

Access to my Development Suite.

Lifetime membership to any new updates and additions to the set(s).

Made To Measure

Available January 2021.

£3,200.00

Including VAT

80+ icons in one chosen style.

The icons are 24x24 pixels in size and optimised as individual SVG files.

1 product license.

The icons are permitted for one digital use ONLY. E.g. in app, on desktop, or on web. Please email the studio for further info.

Access to my Development Suite.

Lifetime membership to any new updates and additions to the set(s).

Up to 10 icon alterations.

Request tailored changes to any ten icons in the set. Any additional design time can be arranged for a fixed daily rate.

Fully Bespoke

Always available.

Costs dependent on your brief

Unlimited icons in any chosen style.

All icons are tailored to your requirements and output to suit your needs.

No licenses needed.

The icons are yours do with as you please. There's no rolling contracts, commitments or restrictions.

Access to all of my icon services.

Including icon audits, strategy development, multiple design iterations and build documentation.

Everything is built around you.

I strive to only take on one bespoke client at a time. This means that I can give your brief my full and undivided attention. Whether working alongside your in-house design teams or as an independent.

Please contact me via email to discuss your brief.

The licenses above permit the use of one style of icons to be used on one digital product. For example a single website, mobile or desktop application. If you would like to use my icons on more than one product, please contact me to discuss.

Illustration of an ultra low emission zone road sign.

A New Digital Vision

The Art of Icon Design

This website is designed to be as environmentally light as possible. According to websitecarbon.com, on average, each page produces 0.13g of CO2. Which is 89% better than the rest of the web, but nothing to celebrate just yet.

You may have also noticed that there are no annoying cookie messages or GDPR popups. That's because not only is this site not collecting any data, it's not using any Javascript either.

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