The NET SUSTAIN platform carefully curates selections of consciously crafted fashion and beauty products. Each product required to meet at least one of Net-A-Porter’s eight key sustainability attributes.
Building on the Net-A-Porter system style, the brief was to create a suite of symbols for use across both digital and physical platforms. The style was required to be light, scalable and legible, whether as stand alone marks or atop richly coloured photographs.
Keen to avoid the generic stereotypes, the icons instead set new standards for sustainability symbols. Each composition designed to cleverly encapsulate the eight attributes in the most simple, elegant and informative way. This is a visual language designed for our times.