Innovation experts, Viadynamics were seeking a visual design style to compliment the start-up business toolkit they had created for the Central Research Laboratory.
Helping young businesses succeed comes as second nature to Via. This comprehensive toolkit is the support material to an intensive CRL mentoring programme of their design. The content contained within therefore is extensive and densely packed.
The creative approach was to lighten everything up. The design style is light, bright and inviting; the illustrations bold and sharp, the colour coded sections clean and easy to navigate. The programme has proved a great success and continues to grow year on year.