What makes it so spontaneous, replaceable and new, can simultaneously make it such a frivolous producer of waste.
Unfortunately, very few of us are linking our digital consumption with our impacts on Planet Earth. The real travesty to my mind is that digital design could easily slash its CO2 emissions overnight.
Maybe because I started out as a web developer, in the days of dial-up, but I’ve never been overly impressed by all the flashy, fancy-pantsy stuff. (I probably also got burned too many times, struggling to turn some Print Grads designs into a site.) Instead, I'm always drawn to seek out the meaning behind a design. ‘What’s it for?’. ‘Who does it does help?’. ‘Does it just get in the way?'
In retrospect, this ‘healthily’ obsessive quest has undoubtedly lead to my success in icon design. I can think of no other discipline across all of digital comms, more focused, economical and precise.
These days, I'm just one in a vast community of creatives, taking a more sober approach. In fact, I’ve been redoubling efforts over the past few months, to become a more socially, ethically and environmentally-minded designer.
And it’s thrown up some really interesting questions along the way. Things like:
How do we harness the communicative power of design, without creating a ton of new waste? How do we progress the conversation around diversity, gender and race, in innovative and thought-provoking ways? How do we support our clients own initiatives and drives, through our pro-action as suppliers? None of it easy to answer overnight.
However, we can make an impact. Like the changes I've made to this site and my proactivity with design. For example:
Now clearly, my individual efforts won’t set the planet straight. But, if we start leading by example, we can turn impermanence into digital's greatest trait.
100% of all money raised will be passed on to the fab four. Huge thanks!
*All donations are directed at Caxton Rhode Ltd (my registered company). However, all of the funds collected will be divided between the charities I support. Alternatively, you can also click the charity logos here and donate directly.