The Babylon mission is to put an affordable health service in the hands of every person on Earth. This commission then required a grown-up and globally minded approach.
Whilst the original Babylon icons were friendly and approachable, they lacked the maturity required of a trustworthy and expert set. Many of the icons also featured metaphors slightly out of date or too specifically Western in their approach.
This redesign addressed all of the issues above. Gone are the gender stereotypes and geographical references. In their place are a collection of highly crafted, mature, yet reassuring shapes. The new benchmark for modern medical iconography.